Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. While some marketing automation is great in moderation, relying on it heavily makes a brand feel cold and inhuman. It is also quite easy to spot the automation aspect in ads and in contact (especially in bots, for example).
In order to effectively aid marketers in fully understanding customers and subsequently developing a strategic marketing plan, marketing automation tools (MAT) are designed to perform four key tasks
- Development and analysis of marketing campaigns and customers
- Management of marketing campaigns
- Appropriate customer data organization and storage
- Moving contacts from leads to customers
A Very Interesting conspiracy for Smart goals i came across.
Define the goal as much as possible with a clear language
Who is involved, What do I want to accomplish, Where will it be done, Why am I doing this -reasons, purpose, Which constraints and/or requirements do I have?
Can you track the progress and measure the outcome?
How much, how many, how will I know when my goal is accomplished?
Is the goal reasonable enough to be accomplished? How so?
Make sure the goal is not out of reach or below standard performance.
Is the goal worthwhile in meeting your needs?
Is each goal consistent with the other goals you have established and fits with your immediate and long term plans?
Your objective should include a time limit.
Ex: I will complete this step by being precise with this format month/day/year
It will establish a sense of urgency and prompt you to have better time management.
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. Essentially also refers to bulk emails sent out by a company to existing or potential clients. These emails are usually advertisements, newsletters or announcements – and when professionally prepared, will also be visually appealing digital pieces designed to catch the reader’s eye. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective. By doing so your email marketing program is sure to have a strong bond between your strategy and the actions required.
- Email marketing can have a big reach and put your message in front of a lot of people
- The marketer has great flexibility in how they handle their email program
- It is quite easy to start and you can start small
- email marketing scales, the effort to send one or a bunch of messages is nearly the same.
- There are little risks, the costs are relatively low.
- Becoming self-aware so you proceed on the right path.
- Locating the right company.
- Advertising yourself properly.
- Getting the employer to listen to you.
- Convincing someone—or many people—YOU are the right person for the job.
- Getting all the information you need to make a great career decision.
- Showing the employer your worth.
- Negotiating properly.
- Making a great decision.
- Know the market.
- You need to find out how much customers will pay, as well as how much competitors charge.
- Choose the best pricing technique.
- Work out your costs.
- Consider cost-plus pricing.
- Set a value-based price.
- Think about other factors.
- Stay on your toes.
Since pricing decisions require time and market research, the strategy of many business owners is to set prices once and “hope for the best.” However, such a policy risks profits that are elusive or not as high as they could be.
When is the right time to review your prices?when
- You introduce a new product or product line
- Your costs change
- You decide to enter a new market
- Your competitors change their prices
- The economy experiences either inflation or recession
- Your sales strategy changes
- Your customers are making more money because of your product or service.
Elements of Hotel Marketing
RATES / AVAILABILITY
(Capturing Visitors Directly)
(Converting into guests)
I wish there was just a switch to pull or a button to press to build your audience, but sadly this is not the case. There is no set science for attracting customers to your store or website. However, there are a few different things you can do to your business that are proven to help your business and make it visible to more potential customers.
- Identify Your Ideal Client
- Discover Where Your Customer Lives
- Know Your Business Inside and Out
- Position Yourself as the Answer
- Try Direct Response Marketing
- Build Partnerships
- Follow Up
The Basics & fundamentals of selling never change. You add value with every interaction; tailor your product’s benefits to their situation, pin points and opportunities; adapt your sales strategy to their buying process; qualify them properly; establish urgency; and so on.
There are a few unique aspects of outdoor sales that representatives should be aware of.
- Be extremely diligent about logging your notes and activity in your CRM. This is tough when you’re always on-the-go — but if you try to keep everything in your head, rather than in the system, you’ll forget relevant details and let tasks go unprocessed.
- Replace face-to-face meetings with virtual ones when you can. If you’re taking a risk on a buyer, suggest speaking over Skype or Zoom before you invest precious time and resources into flying to meet them. You’ll find many prospects would rather have an online meeting, anyway. Once you’ve qualified a buyer and are ready to move the sales conversation forward, schedule an in-person appointment.
- Proactively get help from your Sales manager / Account manager/ line manager. Because you’re rarely — if ever — in the same place, spontaneous coaching opportunities are a lot harder to come by. You’ll need to take the initiative. Your manager can make a huge positive impact on your career: Not only can she or he give you tips and share best practices, she or he can also influence your results via territory and lead assignments. Rather than waiting for her or him to set up a check-in or ask how you’re doing, take control. Schedule a call and pipeline review yourself, and go to her or him when you’re facing a significant obstacle. Every customer cannot be approached the same way as pertained.
- Pay attention to your in-person impression. In field sales, appearances matter. Are you consistently on-time, polite (to everyone in the office, not just the decision makers), and appropriately dressed? Different offices have different dress codes, so look at the company’s website to figure out how formal your outfit should be. You can also ask the office manager for help — call or email them and say, “I’m visiting a particular client on a specified date and was wondering what the general dress code should be”
- Use technology to optimize your route. If you’re visiting more than one company in a trip, consider using a route planning app. This tool will let you minimize driving or flying distance, prioritize your prospects, and manage your appointments.
- Know your audience. Get under the skin of your target audience and pick the channels suitable which will gain the most impact.
- Define what success looks like.
- Content, content, content.
- Be savvy with your budget.
- Track your campaign success.
Outbound marketing tries to reach consumers through general media advertising as well as through in-person contact. Depending on the venue, the approach can be extremely broad (TV advertising), thoroughly personal (face-to-face meetings), or “impersonally personal” (cold-calling or blanket emails). Through each outbound methods, sales leads are generated and then followed by internal sales representatives.
Types of Outbound marketing
- TV/radio advertisements
- Email marketing
- Trade shows
- Newspaper advertising
- Press releases
- Direct mail (brochures, postcards, catalogues)
- Websites, blogging, and social media (which can be considered inbound or outbound)
- Branded marketing (Health creams, smartphones, pens, perfumes)
Factors in outbound marketing
- Market variation: Different markets require different campaigns.
- Market accessibility: Channels and promotions may need to be expanded for hard-to-reach markets.
- Novelty: Newer products need more explanation and persuasion.
- Competition: More dynamic promotion is required where the competition is more fierce.
- Budget: Work within your limits.
Inbound marketing is about drawing people to your company naturally and organically. In contrast to traditional marketing methods that involve buying attention through ads and other promotional material, inbound marketing centers on earning your audience’s interest. Inbound marketing help to generate traffic & it helps to keep it too.
You can accomplish this by 4 methods
Attracting your buyer personas requires a focused inbound marketing strategy that starts with quality content creation. This content needs to not only draw your personas in, but also compel them to transition to the next step of the conversion process. Following are the primary things you can do to attract your buyer personas:
- Start blogging
- Get active on social media
- Utilize keywords
- Optimize your webpages
After you have attracted your buyer personas to your brand, the next step is converting them into marketing qualified leads (MQLs). You need to offer something of value to your buyer persona for them to be willing to relinquish their contact details. This “something of value” comes in the form of content. As a successful Marketer you will need the following methods to accomplish
- Calls-to-Action (CTA’s)
- Landing Pages
- Contact Tracking
The next step is “closing” your leads and turning them into happy customers by processing the following ways
- Marketing Automation
You don’t abandon your customers once they have made a purchase. Your goal is to continue to show your customers that you still value them. By Delighting them you create greater sales opportunities – not only with your existing customers, but also with those that they share their positive experiences with.
Innovation refers to improving on an existing concept or idea using a step-wise process to create a commercially viable product or service. The most fulfilling thing about innovation is being able to mechanise an idea into a successful concept. To do this, you need to go through a long and complex process. For you to succeed you must understand the process well and must have the support needed in order to process your thoughts and ideas.
How Innovating Helps In BusinesS
- Improves productivity
- Reduce’s costs
- Become more competitive
- Buildsthe value of your brand
- Establishes new partnerships and relationships
- Increases turnover and improve profitability
- Solves problems
- Adapting to change over the world
- Facing up the competition
- Evolves workplace dynamics
- Customers’ changing tastes and preferences
No matter the money you leash at marketing, your organization may be left on the bottom lines unless you have a clear plan & strategy that boosts employees’ product knowledge, establishes customer service standards, includes training, and create real accountability.
“Building this level of true alignment between marketing and execution depends on three factors: product knowledge, customer service and accountability”
1. Product Knowledge
With any marketing initiative, your employees must understand both the marketing offer and the fulfillment process. It needs to involve real, meaningful product training:
- What is the product?
- How does it work?
- Who is the target audience?
- Why would a customer want this product, or specifically, how does it make the customer’s life better?
2. Customer Service Training
Accountability is really about measuring and reporting. The most successful organizations establish clear service standards, and make them stand out by defining specific acquisition goals. When employees know you are measuring something, they will work to achieve it. And when employees are properly equipped, know what they need to achieve, and are accountable, results will follow.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering your brand messages to. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy as well.
Being Consistent & strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Apple vs Samsung. Apple has built a powerful brand equity, it can charge more for its product in consumer & business –and customers wont hesitate to pay that higher price