Benefits of owning your own domain

1. Simplicity. A custom domain such as “” is easier to remember than a generic, cobranded domain such as “’’.

2. Relevance. As of July 2012, there are over 140 million active domains, and  as of 2014 14.3 Trillion – websites, live on the Internet. The sooner you stake your claim, the more likely it will be that your address matches your business profile.

3. SEO. Having your own domain name will increase your website’s positioning under search results on top search engines like Google, Yahoo and Bing.

4. Permanence. Keep your domain name for as long as your business is online. No one else can use your domain as long as you pay the host that set it up.

5. Credibility. Prospective customers will more readily transact with businesses with a professional, established online presence – made possible with a personalized domain.

6. Locality. Google searches can be heavily influenced by a user’s geographical location, so if you appeal to regional customers, take advantage of country extensions on your e.g.“’’

7. Correspondence. Once you acquire a domain, your email addresses will appear as “” for example. custom email address go a long way in maintaining professional communications with your customers.

8. Save time and money when your buyers want to reach out for you or when you need to contact someone. Also you can get a domain for a low cost, no worries. It is a smart move for your online future.

9. Customized domains will give you a truly online presence and it will establish your business as a brand.

10. Ubiquity. You will have the opportunity to acquire multiple domains with different suffixes (i.e. .org, .net, .me, .co) and associate all of them with your biz.

Tips for Avoiding Various Marketing Job Scams

How the Scams Work

***IMMEDIATE HIRE*** Work With PRO Sports! We Will Train!
FRESH TALENT NEEDED – Entry Level Marketing
Start Your Career in Sports and Entertainment Marketing!!!

Who wouldn’t get excited and click on job postings with titles like those? I first encountered some of these scams when I was job searching after I graduated from college.

They get your hopes up with really catchy headlines, but you should quickly act wise to the fact that these weren’t real jobs.

1. Phony Marketing

This is a commonly used scam. It’s the marketing of phony courses and training.

Everyone wants to get that extra edge over their competitors in business, marketing, advertising, writing, telemarketing, etc.That’s why these phony marketers set up courses which are usually offered through eBooks, DVDs, CDC, webinars, seminars and even live demonstrations.

Typically, these course providers make tall claims that once you complete their awesomely amazing super course, you’re gonna be on your way to becoming filthy rich.

Some are gonna play it smoothly, sending you irrelevant, useless eBooks or items such as pens, calendars, T-shirts, and other junk in exchange for money.

However, when the info or item is actually delivered, it’s usually a rehash of something already available online.

Most people never get their money back.

They end up with nothing, like those lost, starving souls in 1940s European movies.

That’s why it’s important to research thoroughly so that you don’t become just another number on the international hit list!

2. “Get Rich Quick” Schemes

Another common affiliate marketing scam is a “get rich quick scheme” that offers you visions of earning big bucks without putting in much effort.

There are hundreds of such ads all over the Internet.

The usual modus operandi is that these brutal scammers ask you to enroll with their company for a few hundred dollars.

They’ll convince you that you’re gonna learn the tricks that’ll enable you to make thousands of dollars like a fat cat living in Orange County, California.

Once you send your $200 (or whatever the amount they require), the only thing you’ll end up with is a dent on your back account.

Believe it, People!

No matter how desperate or poor you happen to be, all quick rich schemes are cons until proven otherwise.

Do you really believe that someone who makes $5,000 working for a few hours on a Saturday would tell you his or her secret?

If you ever hear that someone has a ‘secret’ on how to make money, it’s a scam.

True that!

3. Fake Product or Service

Generally speaking, in affiliate marketing, marketers make money by promoting products and services from other companies.

Sometimes, though, scammers make up fake services or products by using the name of a famous company.

This is one scam that’s often difficult to spot.


Because scammers can be very thorough and usually go to great lengths to create a portfolio of services, products, and customers that appear to be hyper legit.

They even use fancy infographics and promote their business by using paid phony spokespeople who act as their referees.

A large number of these so-called marketers follow the pyramid scheme. Initially, they’re gonna ask you to pay a small amount of cash to join the program with the promise that within a week or two, you’ll receive a high rate of return on your investment.

This is just a ploy to lure you into the trap!

In this entire scheme, the only beneficiaries are the scammers and this can go on until the entire thing falls apart.

On many occasions, these scammers get away with your money and disappear before people even figure out what’s going on.

Beware! You don’t wanna fall down from a pyramid scheme! People say it really hurts!

4. Paid Memberships/Programs

Another very common affiliate marketing scam is asking people to join a program or pay for membership.

In reality, the majority of bona fide affiliate programs are free to join and there’s no fee, just like on Mobidea.

The very fact that somebody asks you to pay to join an affiliate marketing program should raise a red flag.

Most of these pay-to-join programs are nothing more than another pyramid scheme.

Learn More: Best Ad Spy Tools You Should Be Using

If you’re seriously looking for an affiliate marketing program, you should research for a while and make sure the people associated with the network are legitimate and have actual clients.

Don’t sign any papers or cheques before ensuring you’re dealing with authentic companies!

Nothing is more painful than joining a scammy affiliate network and realizing that, instead of making money, you’re digging your own cold grave!

5.The Interview Process

You’ll probably show up for your in-person interview in your Sunday best. There’s a good chance that it will be your first job interview ever. You’ll be nervous, but excited. Then you’ll realize that this isn’t an interview at all. You’ll be expected to get into a car with a current employee (usually the car doesn’t look fit for the road), and you’ll drive to a neighborhood that could be as far away as a couple hours’ drive.

Your “interviewer” will tell you to take one side of the street while he or she takes the other side, and you’ll start selling coupons door to door.

The coupons often have something to do with major sports teams or entertainment venues. That’s why they advertise the jobs with the words “sports and entertainment marketing.”

If you ask to be taken back to the office, you’ll have a mixed chance of having the person actually agree to return you to the office. If you go through with the “interview” you could end up in some scary situations.

Be Safe & Avoid such scams……


Commonly referred to as the “4 Ps,” your marketing strategy will generally depend on one or more of the following four variables:

  • The actual product (or service),
  • The price (or value) it has,
  • Where you place (or distribute) what you offer, and
  • How you promote it.

An effective marketing plan needs the right mix of product, price, place, and promotion to get the results you want.

There are basically three different ways to consider your product or service as far as my knowledge & experience has taken me

  • Your core product is something you can’t touch: it’s the benefit your customer is buying—not the product itself, but the problem it solves.
  • Your formal product is what people actually use. It includes physical elements like design and texture, or perceived features like quality and styling.
  • Any value added features offered “over and above” the base product, like customer service or delivery, to differentiate your business from the competition.

What every marketing plan should include

Building on your understanding of where and how you fit into the marketplace, your marketing plan will need to:

  • Identify the purpose of your marketing campaign. What problem do you need to solve, and what does success look like?
  • Set objectives for your efforts. What are the key measurable results that will define your success?
  • Define a process, and identify the tactics, that will help you achieve your goals. What do you need to do to succeed? How will you move your customers to take action?

Setting objectives for your efforts

Good objectives are SMART—Specific, Measurable, Achievable, Realistic, and Timely. Setting objectives that meet those criteria, especially if you’re a new business with no benchmarks to compare to, isn’t easy.

However, these objectives are important. They’ll help guide your decisions as you create your marketing plan, and they can also serve as a “reality check” as you bring your plan to life: each decision can move you towards your goal or become an unnecessary distraction, and understanding the measurable objectives you need to reach can help you make a firmer choice about how to spend energy and resources.

PPC Pay Per Click


Pay per click, just like the name says, is a paid service. You have to pay each time somebody clicks on the ad. That can be great because you only pay when somebody clicks. You don’t pay to have your ad show up, but it definitely is a paid service. There is a cost to it. The next difference is that search engine optimization is slow to change. You can do a lot of work, maybe publish content, build links, but your site may not see a significant jump in the search engines right away. Whereas, with pay per click, if we set up a campaign and as soon as it’s approved by Google, which sometimes can be as quick as a couple minutes or a few hours, we can start running that immediately.
If we want to push out a new product, a new service, if we want to bring some more clients into the business, we can get pay per click up and running almost immediately and start seeing the results from that campaign.
The next thing is what kind of influence is the performance of each of these different products? Search engine optimization, the big three things that I see as influencing how your site ranks are structure. How well is your code written on your website? Is it laid out in a search engine friendly fashion? Can the robots crawl your site? All the technical aspects of it. Is that really sound? The next thing is content. Do you have valuable content that the visitors coming to your site are going to find valuable? The more that the visitors find your content valuable, the more Google’s going to rank your site higher in the search engines.
The last thing is links. The more people that link to your site, the more authoritative Google sees you and, again, the better you’re going to rank. All of these things don’t matter at all for pay per click advertising. The three main things that Google looks at as where to share your ad in the search results are the ad’s click through rate. If you have a higher click through rate, it’s going to be more likely to show up. How good is the landing page that the ad takes you to? How well does it match the searcher’s intent? How well does it match the ad? Does it have all of the best practices in place? How much are you paying? These two things matter a lot, but if you’re not paying enough, you’re not going to show up. The bid amount is also important.

SEO Search Engine Optimization

SEO is short for Search Engine Optimization and PPC is short for Pay Per Click advertising or Google AdWords, which is one of the main pay per click advertising platforms available. We’re going to go over some of the differences here and these are key distinctions that a lot of people jumble together. Making sure that you understand the difference between the two will help frame the question of which one should I be using in my business and which one should I invest in first if I have to make a decision between the two?
The first thing that distinguishes the two are the free versus paid. Search engine optimization, if somebody clicks on your listing in the search results, you don’t pay anything; however, I put quotes around it because in order to get your site to show up in the search results, it’s probably going to take some work. You have to have a good site structure, you have to have good content, you have to have lots of links. That doesn’t just happen naturally. It’s free when somebody clicks on it, but there may be a lot of work and expense that goes into getting all those things in place so that it does rank organically.

Grow Your Audience. Increase Your Conversions. 

When it comes to running a digital marketing campaign, most companies make the mistake of going at it without a plan. The result? A scattered campaign with overwhelming stress to outdo the competition and underwhelming results at best. I do it different. I start by getting to know your target audience like the back of my hand.  I reverse engineer your ideal customer to isolate the best content, online outlets, and strategies to reach them, engage them, and convert them at every stage of the funnel. Your marketing dollars will only be spent where it counts. No penny left behind.

Marketing Downfall

You have a life pulling you in different directions in what is arguably the most distracted and distracting society in history. You want to see your work come to life in the marketplace. Because knowledge is not power. Power is knowledge applied. The seven big problems provide all of us with critical context. Context matters. Context is the last frontier for marketers who know that mobile ubiquity and wearables powered by the Internet of Things are closing in on the holy grail of contextual understanding.


This is one of the most frustrating aspects for an internal or external Recruiter who is facilitating the “Candidacy Process” and yet is not on the verge of understanding the basis of it.
If a candidates non-stability within a firm is in bothersome with an assurance of accepting him/her as a possible candidate, why the heck wait till phase 2 of the interview to tell that to his or her face after a long wait of 30 days almost.😡

Why couldn’t this problem be addressed within the first interview, so the candidate doesn’t waste his time and start looking up other opportunities.

Prolonged or unnecessary process delays are Hectic. We have now entered a zone where our chances of an offer acceptance have started to decrease and we are on slippery slope to achieve hiring success.

Secondly some vacant Ads are horribly placed by recruiters on social sites, the job requirement description says one thing, and during the interview it appears to be another. Encouraged to consider a “great opportunity” then nothing happens. We share a resume, complete an online application, take assessment tests, and interviews, only to be told that the recruiter “will be in touch if something comes up.”we feel manipulated”.

Plascencia Security Services 

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A very professional and reliable security company. I highly recommend

Plascencias Security Services

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