Marketing Automation

digital-m

Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. While some marketing automation is great in moderation, relying on it heavily makes a brand feel cold and inhuman. It is also quite easy to spot the automation aspect in ads and in contact (especially in bots, for example).

In order to effectively aid marketers in fully understanding customers and subsequently developing a strategic marketing plan, marketing automation tools (MAT) are designed to perform four key tasks

  • Development and analysis of marketing campaigns and customers
  • Management of marketing campaigns
  • Appropriate customer data organization and storage
  • Moving contacts from leads to customers
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s