Outbound Marketing


Outbound marketing tries to reach consumers through general media advertising as well as through in-person contact. Depending on the venue, the approach can be extremely broad (TV advertising), thoroughly personal (face-to-face meetings), or “impersonally personal” (cold-calling or blanket emails). Through each outbound methods, sales leads are generated and then followed by internal sales representatives.

Types of Outbound marketing

  • TV/radio advertisements
  • Telemarketing/cold-calling
  • Email marketing
  • Trade shows
  • Newspaper advertising
  • Press releases
  • Direct mail (brochures, postcards, catalogues)
  • Websites, blogging, and social media (which can be considered inbound or outbound)
  • Branded marketing (Health creams, smartphones, pens, perfumes)

Factors in outbound marketing 

  • Market variation: Different markets require different campaigns.
  • Market accessibility: Channels and promotions may need to be expanded for hard-to-reach markets.
  • Novelty: Newer products need more explanation and persuasion.
  • Competition: More dynamic promotion is required where the competition is more fierce.
  • Budget: Work within your limits.

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