Outbound marketing tries to reach consumers through general media advertising as well as through in-person contact. Depending on the venue, the approach can be extremely broad (TV advertising), thoroughly personal (face-to-face meetings), or “impersonally personal” (cold-calling or blanket emails). Through each outbound methods, sales leads are generated and then followed by internal sales representatives.
Types of Outbound marketing
- TV/radio advertisements
- Email marketing
- Trade shows
- Newspaper advertising
- Press releases
- Direct mail (brochures, postcards, catalogues)
- Websites, blogging, and social media (which can be considered inbound or outbound)
- Branded marketing (Health creams, smartphones, pens, perfumes)
Factors in outbound marketing
- Market variation: Different markets require different campaigns.
- Market accessibility: Channels and promotions may need to be expanded for hard-to-reach markets.
- Novelty: Newer products need more explanation and persuasion.
- Competition: More dynamic promotion is required where the competition is more fierce.
- Budget: Work within your limits.