Integrated Marketing

integrated-marketing-planIntegrated marketing communications is the use of marketing strategies to optimise the communication of a consistent message of the company’s brands to stakeholders. Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually.
Basic 5 elements needed for integrated marketing 
  • Know your audience. Get under the skin of your target audience and pick the channels suitable which will gain the most impact.
  • Define what success looks like.
  • Content, content, content.
  • Be savvy with your budget.
  • Track your campaign success.


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