Inbound marketing is about drawing people to your company naturally and organically. In contrast to traditional marketing methods that involve buying attention through ads and other promotional material, inbound marketing centers on earning your audience’s interest. Inbound marketing help to generate traffic & it helps to keep it too.
You can accomplish this by 4 methods
Attracting your buyer personas requires a focused inbound marketing strategy that starts with quality content creation. This content needs to not only draw your personas in, but also compel them to transition to the next step of the conversion process. Following are the primary things you can do to attract your buyer personas:
- Start blogging
- Get active on social media
- Utilize keywords
- Optimize your webpages
After you have attracted your buyer personas to your brand, the next step is converting them into marketing qualified leads (MQLs). You need to offer something of value to your buyer persona for them to be willing to relinquish their contact details. This “something of value” comes in the form of content. As a successful Marketer you will need the following methods to accomplish
- Calls-to-Action (CTA’s)
- Landing Pages
- Contact Tracking
The next step is “closing” your leads and turning them into happy customers by processing the following ways
- Marketing Automation
You don’t abandon your customers once they have made a purchase. Your goal is to continue to show your customers that you still value them. By Delighting them you create greater sales opportunities – not only with your existing customers, but also with those that they share their positive experiences with.