Inbound Marketing

img-inbound

Inbound marketing is about drawing people to your company naturally and organically. In contrast to traditional marketing methods that involve buying attention through ads and other promotional material, inbound marketing centers on earning your audience’s interest. Inbound marketing help to generate traffic & it helps to keep it too.

You can accomplish this by 4 methods

  • ATTRACT

Attracting your buyer personas requires a focused inbound marketing strategy that starts with quality content creation. This content needs to not only draw your personas in, but also compel them to transition to the next step of the conversion process. Following are the primary things you can do to attract your buyer personas:

  1. Start blogging
  2. Get active on social media
  3. Utilize keywords
  4. Optimize your webpages
  • CONVERT

After you have attracted your buyer personas to your brand, the next step is converting them into marketing qualified leads (MQLs). You need to offer something of value to your buyer persona for them to be willing to relinquish their contact details. This “something of value” comes in the form of content. As a successful Marketer you will need the following methods to accomplish

  1. Calls-to-Action (CTA’s)
  2. Landing Pages
  3. Contact Tracking
  • CLOSE 

The next step is “closing” your leads and turning them into happy customers by processing the following ways

  1. Emailing
  2. Marketing Automation
  • DELIGHT

You don’t abandon your customers once they have made a purchase. Your goal is to continue to show your customers that you still value them. By Delighting them you create greater sales opportunities – not only with your existing customers, but also with those that they share their positive experiences with.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s