What every marketing plan should include

Building on your understanding of where and how you fit into the marketplace, your marketing plan will need to:

  • Identify the purpose of your marketing campaign. What problem do you need to solve, and what does success look like?
  • Set objectives for your efforts. What are the key measurable results that will define your success?
  • Define a process, and identify the tactics, that will help you achieve your goals. What do you need to do to succeed? How will you move your customers to take action?

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