Building on your understanding of where and how you fit into the marketplace, your marketing plan will need to:
- Identify the purpose of your marketing campaign. What problem do you need to solve, and what does success look like?
- Set objectives for your efforts. What are the key measurable results that will define your success?
- Define a process, and identify the tactics, that will help you achieve your goals. What do you need to do to succeed? How will you move your customers to take action?