SEO Search Engine Optimization

SEO is short for Search Engine Optimization and PPC is short for Pay Per Click advertising or Google AdWords, which is one of the main pay per click advertising platforms available. We’re going to go over some of the differences here and these are key distinctions that a lot of people jumble together. Making sure that you understand the difference between the two will help frame the question of which one should I be using in my business and which one should I invest in first if I have to make a decision between the two?
The first thing that distinguishes the two are the free versus paid. Search engine optimization, if somebody clicks on your listing in the search results, you don’t pay anything; however, I put quotes around it because in order to get your site to show up in the search results, it’s probably going to take some work. You have to have a good site structure, you have to have good content, you have to have lots of links. That doesn’t just happen naturally. It’s free when somebody clicks on it, but there may be a lot of work and expense that goes into getting all those things in place so that it does rank organically.

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